Uptown Kids Fall 2011 Spot from Insight Visual Media Productions on Vimeo.

As Seen On . . .

NewsOK – Make an entrance with straight ‘A’ back to school style

NewsOK – Make a colorful splash

NewsOK – Uptown Kids Video

NewsOK – Grand Opening in Classen Curve

Gooden Group PR – Uptown Kids Grand Opening Carnival

NewsOK – Concerts on the Curve Begins

Gooden Group PR – Uptown Kids in Interior Design

In Print . . .

The Stroller Set - 2011-04-01 19:51:00 | Interior Design
Elliott   Associates Architects | Uptown Kids |


by Linda Miller, Fashion Editor
Published: July 30, 2010

Hear it?

That’s the sound of shopping adrenaline pumping through Oklahoma City‘s fashion faithful. For months, they’ve waited for stores to swing open their doors in what is one of the city’s most anticipated shopping centers.

Read more: its modern architecture, sweeping sidewalks and large windows, Classen Curve captured attention long before its first tenant, 105degrees, served its first meal using raw ingredients. Now, with more restaurants and boutiques either open or opening in the next few weeks, people want details.

Let’s go window shopping.

Uptown Kids, a high-end children’s store owned by Carolyn Goldman, opened Monday. With the focus on customer service and a fun experience, Uptown Kids is more than a store that offers baby and children’s clothing, accessories and gear.

Read more:’s concerts, fashion shows, coloring contests and trunk shows are planned. Sugar Free Allstars will perform Sept. 11. Every Saturday is story time. Children’s art by former Oklahoma State University basketball star and NBA player Desmond Mason will be on display and for sale. Informational classes for moms-to-be and new moms’ support groups will be offered.

Brands include It jeans, Desigual, Schotch Shrunk, Margery Ellen, Miss Me, Isabella & Chloe, Hannah Banana, Zutano, Baby Nay, Baby LuLu, Boon, Orbit Baby and Bugaboo.

“We have all these clothes, but I want people to come here for the experience of having a great customer experience,” Goldman said.

A grand-opening party will be Aug. 28.

Balliets, an upscale boutique owned by Bob and DeDe Benham since 1991, will relocate from 50 Penn Penn Place on Aug. 12. During construction, the biggest attraction was the large windows, where projector screens also can show live video and product images inside and outside the store.

With double the space for fashion, all on the main level, the store is rolling out 40 new labels. The designer area is expanding with Philosophy by Alberta Ferretti and Rena LangeBurberry coats, accessories and shoes for fall will be in the store this fall.

“Our sportswear area has undergone a complete turnaround in preparation for the move to Classen Curve. Out of the 30 brands we carry, only six were here two years ago,” DeDe Benham said.

The contemporary department is getting a major redressing after building the area for a couple of years. Along with Milly, Tracy ReeseCynthia SteffeKate SpadeCatherine Malandrino and Mark & James, the store will now feature Adam LippesBlumarineNanette Lepore, Elizabeth & James, Sachin & Babi, 2 B Rych, Leifsdottir, Gender Bias, Lela Rose, Left on Houston, Monrow, Covet, Hype and Etc.

Cosmetics and the spa will be on the upper level.

A grand-opening party will be Sept. 2.

On a Whim, a boutique specializing in home accessories and fashion owned by Gina Bennett and Debbie Trachtenberg, will move a mile south and open Sept. 16.

Owners say the new store will provide shoppers with an edgy, modern and eclectic but comfortable shopping environment. The store’s signature pink will be paired with luxurious fabrications, stunning chandeliers and innovative lighting. Architect Rick Brown likens the feeling of the store to the video “I Want Candy” by Marie Antoinette.

Along with an expanded fashion and shoe department, On a Whim is putting its best face forward with its launch of cosmetics lines including Paula Dorf, Stila, GloMinerals, Smashbox, Japanesque, Decleor, Rodial (a skin-care favorite among celebs) and Clarsonic.

New shoe and fashion lines include Vera Wang Lavender, Moschino Love, Joie, Cynthia Vincent, C by Chloe, Twinkle, Robert RodriguezCurrent Elliott and Decades Denim. The store will also sell vintage Chanel jewelry and handbags dating from the 1940s to the 1980s.

Mainstays in the home department continue to be MacKenzie-Childs, Bacarrat and Dean & Deluca.

Red Coyote Running and Fitness, owned by Jon and Burke Beck, opened in March.

Along with fitness clothing, shoes and accessories, the store offers slow-motion gait analysis that shows the cycle feet go through when running or walking. The owners are runners and saw a need in the community for a different type of analysis and better fit and service to the customer.

Jon Burke said he and his wife opened the store because of their love of running and their desire to help other runners and walkers.
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